Wednesday, January 26, 2011

Triathlons and the African American Community

You know that friend that is always on some new ish?  That friend that makes you look at yourself and feel as if you're standing still?  This friend is always setting the benchmarks higher and higher for themselves. Well, this person to me is my friend Brian.  Some of you may have followed him when he had a food and drink blog called Life in the Food Lane. Check it out: http://www.discovertaste.blogspot.com/.

Now Brian is on to bigger and fresher things. Here is a letter he recently sent friends and asked us to share.

___________________________________________


All,

12 months ago, I made a decision that has changed my life.

As you know, I, Gershon and Steve completed the inaugural Ironman 70.3 in Miami last year.  I have personally found the triathlon to be incredibly rewarding, as it has created lasting memories, experiences, and life-lessons that truly transcend the sport itself. However, you may not know why I decided to take on the challenge . 

I was informed by a friend that although the triathlon is the fastest growing sport in the world, African Americans comprised of only 0.5% of the triathlon community.  Motivated to address this disparity he challenged himself and others to complete an Ironman event. 

Because the experience was so life altering, the three of us have since made it a personal mission to encourage awareness and diversity of the sport amongst our community.  Our story and experience have been documented by Affiliate Media, and I would love if you could support us by sharing the link to the trailer with friends,  anyone you know who may be in sports or fitness media (news, blogging, etc), posting it on your FB page, and uploading it to Twitter. Given Black History month is nearby, now is as appropriate of a time as any.

Attached is a one page overview that provides further context around the race. The full documentary will be released next month.  Please help us get as much attention on our story as possible.

http://www.youtube.com/watch?v=HIw3kmbcQeg

I thank you in advance for your support.
Best,
Brian 





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